MEDIA
03/13/2013 05:21 pm ET

NPR’s Generation Listen Seeks Audiences In Their 20s

AUSTIN, Tex. -- NPR might not seem like the most obvious host of a party at the sprawling South by Southwest Interactive conference. But it, like so many other old-line media companies, wants and needs what the conference, part of the South by Southwest festivals, has: youthful energy.

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