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'Shaq Called My Wife' -- Because He Asked -

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Former NBA basketball great Shaquille O'Neal talks during an interview with Brian Solis at the South By Southwest Interactive Festival on Monday, March 11, 2013 in Austin, Texas. (AP Photo/, Deborah Cannon) | AP

Iain Lanivich is all about making things happen.

That's why the Bloomfield Hills ad executive didn't hesitate when he had the opportunity to mingle with one of the most recognizable -- and revered -- people on the planet, while earning some serious brownie points at home.

On Monday, Lanivich gave his wife, Margaret, the gift of chatting with former NBA superstar Shaquille O'Neal live from the stage of the South-by-Southwest Interactive media conference in Austin, TX.

Read the whole story at Bloomfiield-Bloomfield Hills Patch