Joshua Kissi and Travis Gumbs have come a long way since launching their style blog, Street Etiquette, back in 2008.
With an army of loyal followers and recognition from The New York Times, the duo has tranformed their unique take on style into creative collaborations and products, which have included designing shoes for Soludos and creating the "Black Ivy" t-shirt line.
Now the fellas are lending their sharp sartorial perspective to G-Star's Spring/Summer 2013 campaign "The Art of Raw: The Unlimited Possibilities of Denim." The luxury denim company rounded up a roster of tastemakers from around the world, including Los Angeles-based street style photographer Phil Oh of Street Peeper and Cape Town resident Michelle Oberholzer of Cinder&Skylark, to name a few.
For Street Etiquette's part in the campaign, Joshua and Travis were tasked with styling themselves and a few close friends in the G-Star's famed Elwood jeans. The result? A very cool and inspiring video shot by Ross Haines with images captured by Rog Walker.
Check out the video above and a few of the campaign photos in the slideshow below. Are you feeling their look?