WOMEN
03/18/2013 04:51 pm ET

ePad Femme, Tablet For Women, Hits The Market In The Middle East

Are tablets like the iPad or Kindle Fire too masculine and intimidating for you? Never fear, the Dubai-based Eurostar Group has an answer to your problem: the ePad Femme, a tablet for women.

Casey Johnston at ars technica reported that the tablet comes already loaded with female-targeted apps, then added, "Thank the heavens, ladies may never trouble their pretty heads with such difficulties as finding and downloading their own apps ever again." Still, according to Michelle Jaworski at the Daily Dot, the tablet's producers don't consider the product sexist -- just useful.

"The Tablet comes preloaded with applications so you can just turn it on and log in to cooking recipes or yoga," Mani Nair, Associate Vice President for Marketing at Eurostar Group, told the Jerusalem Post. "It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference."

The ePad Femme joins other "women-friendly" products like the Bic For Her pen, keyboard for blondes and the Greenhouse and GAUDI camcorder-purse. It's seems that the "pinkification" of gadgets won't be slowing down any time soon.

But there's an upside to this particular product, at least. Lindy West at Jezebel commented: "Upside: At least it's not pink? That's what we have to cling to these days. At least it's not pink."

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