CPAC is in full swing and conservatives are rolling out their Latino A team. Sen. Marco Rubio of Florida and Rep. Raul Labrador of Idaho are among the Hispanic politicians speaking at the event. Also, freshman senator Ted Cruz is scheduled to give the keynote speech Saturday.
Some among the group have softened their tone noticeably on the issue of immigration reform. Speakers on an immigration panel featuring Raul Labrador avoided the term "illegal immigrant" -- as much of mass media has done in recent years -- in favor of the more neutral "undocumented immigrant."
The move didn't go over well with everyone. The Director of the Center for Immigration Studies, Mark Krikorian tweeted:
Regardless, the move showed that some, like Labrador, want to soften conservative's rhetoric on immigration. The conventional wisdom following last year's presidential election is that Romney's flop among Latino voters -- he only won 27 percent of the Hispanic vote -- owed to the strident immigration positions he staked out during a hard-fought GOP primary.
But while many view Latinos as socially conservative, the GOP's efforts to reach out to Latinos may face more obstacles than disagreement over immigration reform.
Check out these 7 reasons why Latinos don't make natural conservatives in the slideshow above.