STYLE
03/15/2013 12:34 pm ET Updated Mar 16, 2013

Gisele's Chanel Beauty Ad Is Pretty... Safe (VIDEO)

Chanel

We learned last month that Gisele Bundchen is the new face of Chanel's Les Beiges campaign. The Brazilian-born beauty is an effortless fit for Healthy Glow Sheer Powder, a bronzer Chanel developed to mimic the radiant look from a day spent outdoors.

We loved the print campaign, shot by Mario Testino, and now Chanel's debuted a short film that features Gisele putting the powder to action. In the 20-second spot, Gisele applies the pressed powder and frolics down a street, fresh-faced and smiling.

"Natural is a style," Chanel declares, billing Les Beiges bronzer as "simple and intuitive." We can't think of anyone who encapsulates that ethos better than Gisele.

A far cry from Brad Pitt's heavily mocked ad for the brand, Gisele's video is pretty -- pretty safe. Has Chanel redeemed itself by taking this tame new direction?

Watch the ad below:

See more of Gisele's print ads below:

PHOTO GALLERIES
Gisele's Best Ads

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