LATINO VOICES
03/20/2013 05:04 pm ET

Univision Is Entering The World Of Mainstream Television

Spanish-language network Univision, with stations in just 26 of the nation's 200 or so TV markets, beat NBC's prime-time ratings during the February sweeps for the first time.

The surprising win pointed out both the shifting patterns of TV consumption in the United States and the tenuous recovery at Comcast Corp.-owned NBC TV.

"This is the new American reality," Cesar Conde, president of Univision Networks, said in a recent interview. "Univision is seeing consistent growth while our English-language counterparts are struggling with eroding audiences."

Read more on The Inquirer

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