MEDIA

Brian Roberts: How Comcast's $4.4B Investment In The Olympics Will Pay Off Big-Time

03/22/2013 11:33 am ET | Updated May 22, 2013

Comcast CEO Brian L. Roberts said Thursday that Comcast doesn't expect to make a giant profit from the 2016 summer Olympics in Rio de Janeiro but defended its heavy spending to acquire rights to additional Olympic telecasts.

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