Somersby Cider, made by Danish brewery Carlsberg, is out to remind you that there are two kinds of apples in the world: Apple and apple. And while the latter is a bit old-fashioned, it hasn't gone out of style.
In its new commercial, Somersby Cider creates their own version of an Apple store, Apple employees, and Apple hype, replacing iPhones and Macbooks with apples and apple cider. We have to hand it to them, their apples do have great features. They're completely wireless, easy to download, and work best in direct sunlight.
But maybe Somersby's lawyers should have warned the ad folks: the computer maker doesn't take kindly to imitation.
Earlier on HuffPost:
We Text On The Toilet
(Come on, you've done it, too.)
We Reach For The iPhone As Soon As We Wake Up...
...It's also the last thing we check before we go to sleep.
We Spend Way Too Much Money In The App Store
We Take Photos Of EVERYTHING
We Have An Unhealthy Addiction To Angry Birds
Any Outlet We See Has Us Quickly Reaching For Our iPhone Charger
We Never Take Off Our Headphones
We Send A Lot Of Typo-Laden Texts
This has resulted in a few misunderstandings...
We Obsessively Check Our Maps App...
...Even when there are visual landmarks or street signs in sight. And don't even <em>think</em> about asking another person for directions.
We Stare At Our Screens Too Often During Meals
We Aimlessly Scroll Through Apps While We're Waiting Around