Voxxi Launches Saludify, Bets On Vertical Site Strategy

03/27/2013 10:25 am ET

Voxxi, the site targeting bicultural Latinos, is introducing a new health site called The site is designed to provide Latinos with daily news and content to live a better life and improve their health. “With this new site we show our commitment to catapulting Latino health issues to the forefront of American dialogue. Saludify is another building block in our strategy to serve Latino interests in specific niches,” Emilio C. Sanchez, president of La VOX Media Group, parent company of Saludify and Voxxi, tells Portada. Saludify has tapped a network of Latino health and fitness experts and bloggers to cover important topics.

Read more on Portada

Bi-Cultural Advertising
Suggest a correction