Fit Light Yogurt Ad From Brazil Reminds Us How Terribly Companies Portray Overweight Women (PHOTOS)

03/28/2013 01:26 pm ET
  • The Huffington Post

This Fit Light yogurt ad from Brazil may be one of the most egregious instances of fat-shaming we've ever seen.

The ad campaign features a larger woman recreating scenes from iconic films, including "American Beauty" and "The Seven Year Itch." According to Copyranter, the advertisement's copy translates to: "Forget about it. Men's preference will never change," implying that a less-than-Hollywood-looking woman could never be sexually appealing like Mena Suvari and Marilyn Monroe were.

The campaign may be from 2007, but it's a stark reminder of the way in which some companies choose to portray non-skinny people. (Click over to Copyranter for a more comprehensive roundup of these sort of ads.)

LOOK: Brazil's Fit Light Yogurt Ad Campaign

fit light yogurt ad

fit light yogurt ad

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