A major Brazilian beer brand is the target of criticism following the recent launch of an ad for its new beer-flavored ice cream, which opponents say could negatively affect children and adolescents.
Skol, the most popular beer in Brazil, has released the dessert for a limited time only to select bars in Rio de Janiero and Sao Paulo. Although it contains no alcohol, AFP reported that the ice cream comes packaged in containers designed to look like beer cans and can only be sold to individuals over the age of 18, Brazil's legal drinking age.
Ambev, a subsidiary of AB InBev that produces Skol, is promoting the ice cream on Skol's Facebook page with the tagline, “Shall we go to the bar to have an ice cream?”
In response to the ad campaign, Brazil’s National Council for Advertising Self-Regulation (Conar) -- which doesn't have any legal authority -- has ruled that the ice cream promotion could negatively influence children because the Facebook content is not protected with age-limit controls, AFP reported.
In an email to The Huffington Post, an Ambev representative said the company is not commenting on the Conar ruling.
Despite the furor in Brazil, beer-flavored ice cream has been cropping up across the U.S. in recent years -- although the producers are typically smaller companies.
Frozen Pints, for one, sells ice creams with names like "Cinnamon Espresso Stout," "Pumpkin Ale" and "Honey IPA" at select retailers in the Atlanta area. Steve's Ice Cream also serves up ice cream with an alcoholic twist, including "Scotch Chocolate," "Bklyn Blackout" and "Small Batch Bourbon Vanilla." The flavors are available in several states.