Remember when Juicy Couture was super popular and all you wanted for your birthday was a terrycloth tracksuit with a "J" zipper-pull? (Don't lie, we know you did.)
Well, it seems things have changed since those halcyon days of $95 sweatpants -- including Juicy Couture's signature "made in the glamorous USA" status. She and Reverie, a loungewear apparel company, made an interesting discovery on a Juicy shirt and tweeting their findings on Thursday:
.@juicycouture is this a joke? Label says "made in Vietnam"! CC @FashionCenterNY @madeinnyc @MadeInAmericaSC @STGCnyc
As Jezebel notes, the shirt is silk-screened with the slogan "Manufactured in the Glamorous USA" while the tag reads "Made In Vietnam." It's an interesting choice of words: As you might recall, Juicy Couture's slogan used to read "Made in the Glamorous USA." Somewhere along the line, the brand must have decided to draw a distinction between the terms "made" and "manufactured."
According to the Federal Trade Commission, products can only bear a "made in the USA" label if 75 percent or more of their components are of U.S. origin and if they're "substantially transformed" in the U.S.A. But we're not sure how a product qualifies for the label "manufactured in the USA"... especially when it's made in Vietnam.
We've reached out to Juicy Couture for comment. In the meantime, have a chuckle at the photo below.
UPDATE: A spokesperson for Juicy Couture has responded with the following explanation:
We would like to thank Jezebel and @sheandreverie for bringing this to our attention, and apologize to consumers for our error and any confusion. The shirt in question was altered late in the design process, and once the “Manufactured in the Glamorous USA” graphic was added, it should have been among our many items made in the USA. That did not happen, and instead it was made in Vietnam without a change to the graphic. It’s a mistake we very much regret. Right now, we are in the process of removing this item from the selling floor and instituting processes to ensure it will not happen again.
— she and reverie (@sheandreverie) March 28, 2013
See other fashion items that made waves:
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