Longtime smoker (and noted chain smoker) Courtney Love has tweeted about her love of NJOY electronic cigarettes before, and it appears the company took notice.
The 48-year-old rocker is now the new face of the brand, and she stars in a very Courtney-like commercial. In the ad, Love is approached by a woman who tells her she can't smoke in there, to which the Hole singer responds:
"Relax, it's a f**king NJOY."
The e-cigarettes aren't the only campaign Love landed recently, as leaked campaign images show that the singer and shock rocker Marilyn Manson are both the new faces of Saint Laurent.