Target has found itself in a wee bit of trouble this week when a savvy customer stumbled across an odd discrepancy: a gray plus-size dress was listed as "Manatee Gray" while the same dress in regular sizes was called "Dark Heather Gray."
— Susan Clemens (@suZen) April 3, 2013
To their credit, Target responded promptly and apologetically:
@suzen Hey Susan - I'm sharing your comments with the appropriate team and they will review your them as soon as possible. Thanks! -Bryan
— AskTarget (@AskTarget) April 3, 2013
@suzen We apologize for this unintentional oversight & never intend to offend our guests. We've heard you, and we're working to fix it ASAP.
— Target (@Target) April 3, 2013
The "Manatee Grey" version of the Mossimo Women's Plus-Size Kimono Maxi Dress does not currently appear on Target.com.
Forbes got an even clearer response from Target plus an explanation. According to Target spokesman Joshua Thomas, “Manatee Gray" is a standard color name used across Target products, plus-size and otherwise. Unfortunately there were two teams of buyers responsible for the two dresses, meaning they each chose different color names without consulting with one another.
Target managed a slightly more graceful response than Urban Outfitters, which also ran into trouble when naming the color of a garment. Back in 2010, Urban Outfitters sold a t-shirt labeled "Obama/Black." After inviting the ire of customers, the store quickly pulled the offending item and told the press, "We screwed up, and are sincerely sorry."
See more brands that have run into trouble:
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