Here's your guide to White Entrepreneurial Guy, the Detroit-themed (for now) meme that's viral now and will probably be dead by Sunday.

About this meme:

Jason Lorimer, according to his HuffPo bio, is the founder and CEO of Dandelion. Dandelion, as Lorimer explains, is "a think-then-do tank made up of designers, strategists and technologists...a proven team of entrepreneurs with an intimate understanding of sustainable business models that build, connect and celebrate the change they want to see more of in the world."

I still have no idea what exactly Dandelion does, but according to Model D, Dandelion is doing some big things. "I am not from Detroit," Morimer writes in Model D this week, "Yet, in the 14 months since I have lived and loved in this place, my team and I have managed to gain access to and partnered with a myriad of civic-minded institutions to provide new ideas and measurable outcomes in the communities they wish to affect."

And to prove he's really about that life, he took a photo in front of the train station.

Read the whole story at Detroit Jalopnik