The group, One Million Moms (OMM), wrote on its website that the ad is "disgusting" and "ridiculous" and "should be pulled off the air immediately." Published Wednesday, the post asked people to email Kmart and use social media to pressure the company into pulling its commercial from broadcasts.
Kmart's ad, which promotes a new offer on free shipping for Kmart purchases under 150 lbs., has gone viral since being posted to YouTube last week. It features several Kmart customers saying variations of the phrase "I shipped my pants," including "I just shipped my drawers" and "I just shipped my nightie."
OMM was founded by the American Family Association (AFA), an anti-gay rights, anti-abortion group with a history of targeting big companies for allegedly violating conservative Christian principles. The groups have criticized or launched boycotts against Oreo, Urban Outfitters, JCPenney, McDonald's, Pepsi and Home Depot, among others, for endorsing what the AFA calls a "homosexual agenda."
It's unclear if Kmart plans to take any action to address OMM's concerns; but, considering the group's relatively small size and the Kmart ad's popularity, it's unlikely the company will pull the ad.
A Kmart rep was not immediately available to comment.
(Hat tip, Chico Brisbane)
Related on HuffPost:
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Though Republican presidential candidate Herman Cain never outright advocated abolishing the minimum wage, he did argue that <a href="http://www.huffingtonpost.com/2011/10/27/herman-cain-minimum-wage_n_1035157.html">minimum wage laws prevent workers</a> at the margins from getting their first jobs. Cain was an executive in the restaurant industry, which is one of the <a href="http://www.huffingtonpost.com/2012/07/19/low-wage-workers-_n_1687271.html">largest employers of low-wage workers.</a>
Alaska Tea Party Senate Candidate Joe Miller
When he was running for Senate in 2010, Joe Miller, a Republican Senate candidate, <a href="http://abcnews.go.com/story?id=11790828">told ABC News</a> that "there should not be" a federal minimum wage.
Famed libertarian and former Republican Congressman and presidential candidate said during a presidential debate in 2011 that the country <a href="http://www.rawstory.com/rawreplay/2011/09/ron-paul-abolish-minimum-wage-to-help-poor-people/">would "absolutely" be better off</a> if the minimum wage was abolished because "it would help the poor people."
Frequent Fox guest Peter Schiff claimed in September 2011 that the minimum wage was "one of the most anti-poor people" rules in the country, <a href="http://mediamatters.org/research/2011/09/22/fox-hosts-peter-schiff-to-attack-minimum-wage/183198">according to Media Matters</a>.
Republican West Virginia Senate Candidate John Raese
When he was running for Senate in 2008, West Virginia Republican John Raese called the federally mandated minimum wage "an archaic system that has never worked," <a href="http://www.politico.com/news/stories/1010/43474.html">according to Politico</a>.
Minnesota Congresswoman and one-time Republican presidential candidate Michele Bachmann said in June 2011 that <a href="http://www.washingtonpost.com/blogs/plum-line/post/michele-bachmanns-radical-position-on-minimum-wage/2011/03/03/AGyzgXpH_blog.html">she supports abolishing the minimum wage</a>.
Las Vegas Chamber Of Commerce
A spokesperson for the Las Vegas Chamber of Commerce argued in favor of a 2011 proposal to repeal Nevada's minimum wage, saying that a minimum wage doesn't have to be locked into the Constitution, <a href="http://www.lasvegassun.com/news/2011/feb/16/bill-seeks-repeal-nevadas-825-minimum-wage/">according to the Las Vegas Sun</a>.
Republican Kentucky Senator Rand Paul said in 2010 that while Congress has the right to mandate a minimum wage, he's not sure it's such a good idea. "I think the question you have to ask is whether or not when you set the minimum wage it may cause unemployment, the son of Libertarian <a href="http://abcnews.go.com/blogs/politics/2010/10/other-gop-candidates-leery-of-minimum-wage/">Ron Paul said, according to ABC News</a>.
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The New York Times In 1987
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