Sex and beer apparently don't mix in Sweden, where government-owned liquor stores have banned a brewer from using a cartoon of a topless woman on its brew's label.

Brewer Amager Bryghus changed the label of its special edition Lust Beer at the request of state run alcohol company Systembolaget, which said it was too "sexual" for the country's alcohol laws, Swedish newspaper The Local reports.

(Yes, now you can scroll down to find a picture of the label)

Even after the Danish brewer submitted 10 different versions of the label, Systembolaget stood by its assertion “that sexual success can not be associated with drinking beer,” as The Local paraphrased it. The label apparently also featured a suggestive account of brewing the beer that included “heavy cheek kissing" -- scandalous!

There's now a black oval on the label where the cartoon woman used to be.

Sweden has a history of sensitivity toward risque marketing. After nearly banning all ads that might interpreted as sexist in 2008, the government said such a law would interfere with free speech, BBC reports.

Various groups have gotten hopped up about beer labels deemed offensive in the past. Canadian restaurant Earls recently decided to change the name of its Albino Rhino beers after receiving complaints, while the Alabama Alcoholic Beverage Control Board banned Dirty Bastard beer last year, Fox News reports.

Here's the label (it's the one on the left, obviously):

lust beer

(Hat tip: UPI)

Loading Slideshow...
  • President Barack Obama holds a beer during a visit to Gator's Dockside restaurant in Orlando, Florida, on September 8, 2012 during the first day of a 2-day bus tour across Florida. AFP PHOTOS/SAUL LOEB

  • Obama picks up a beer during a visit to Gator's Dockside restaurant in Orlando, Florida, September 8, 2012 during the first day of a 2-day bus tour across Florida. AFP PHOTO / Saul LOEB

  • Obama drinks a beer at Gator's Dockside restaurant in Orlando. AFP PHOTO / Saul LOEB

  • Obama gets a beer and a pork chop as he visits the Iowa State Fair in Des Moines on August 13, 2012 during an unannounced stop on his three-day campaign bus tour. AFP PHOTO/Jim WATSON

  • Obama has a beer with Mike Cunningham III and other workers at the beer stand at the Iowa State Fair, Monday, Aug. 13, 2012. (AP Photo/Carolyn Kaster)

  • Obama drinks a beer as he sits with his wife Michelle, daughter Malia, and Vice President Joe Biden, as the U.S. Senior Men's National Team and Brazil play during a pre-Olympic exhibition basketball game at the Verizon Center on July 16, 2012 in Washington, D.C. (Photo by Patrick Smith/Getty Images)

  • Obama shares a beer with Suzanne Woods (R) and Jennifer Klanac (L) during at Ziggy's Pub and Restaurant Amherst, Ohio, July 5, 2012, during an unannounced visit while on a bus tour of Ohio and Pennslyvania. AFP PHOTO/Jim Watson

  • Obama raises his glass while drinking Guinness at The Dubliner pub on March 17, 2012 in Washington. Obama went to the bar to celebrate St. Patrick's Day. AFP PHOTO/Brendan SMIALOWSKI

  • Obama drinks a Guinness beer at The Dubliner pub on March 17, 2012 in Washington. AFP PHOTO/Brendan SMIALOWSKI

  • Obama holds up a bottle of beer as he delivers a case of White House brewed beer to the fire fighters at Fire Station No. 14, during an unscheduled stop, Tuesday, Sept. 4, 2012, in Norfolk, Va. (AP Photo/Pablo Martinez Monsivais)

  • In this July 16, 2012 file photo, Obama sips his beer as he watches Team USA and Brazil during the first half of an Olympic men's exhibition basketball game, in Washington. (AP Photo/Alex Brandon, File)

  • In this July 5, 2012 file photo, Obama has a beer as he talks with patrons as he stops for a beer at Ziggy's Pub and Restaurant in Amherst, Ohio. (AP Photo/Susan Walsh, File)

  • Barack Obama

    Obama stops for a beer at The Pump House, a pub and grill, Tuesday, Aug. 14, 2012, in Cedar Falls, Iowa, during a three day campaign bus tour through Iowa. (AP Photo/Carolyn Kaster)

  • Obama clinks beer glasses with unemployed construction workers as they sit down for a discussion at the Harp and Celt Restaurant and Irish Pub in Orlando, Florida, October 11, 2011. AFP PHOTO / Saul LOEB

  • The Obamas sip Guinness at a pub as they visit Moneygall village in rural County Offaly, Ireland, where the President's great-great-great grandfather Falmouth Kearney hailed from, on May 23, 2011. Obama landed in Ireland on May 23, 2011 for a visit celebrating his ancestral roots, kicking off a four-nation European tour. AFP PHOTO/ JEWEL SAMAD

  • In this July 30, 2009 file photo, Obama and Vice President Joe Biden have a beer with Harvard scholar Henry Louis Gates Jr., second from left, and Cambridge, Mass., police Sgt. James Crowley in the Rose Garden of the White House in Washington. (AP Photo/Alex Brandon, File)