Huffpost Style

Beyonce H&M Commercial Is One Long Music Video

Posted: Updated:

David Beckham had to strip down to his skivvies and go chase a car around Beverly Hills barefoot. For her big H&M commercial, on the other hand, Beyonce just had to do what she does best: sing and dance in the sexiest way possible.

Bey's H&M video shoot, the follow-up to her print ads, has arrived and it's about what you'd expect. Shot in the Bahamas with a slew of back-up dancers (one of whom let news of the video shoot slip via Twitter back in January), the Jonas Åkerlund-directed commercial is all fun, sun, bikinis and hair-whipping.

Seriously, we're getting vicarious whiplash from watching Beyonce toss her hair around the beach.

The ad, which debuted this morning on YouTube, also includes Beyonce's new song "Standing On The Sun," meaning the H&M shoot really is one big music video. It also means that despite our love for the retailer's designer collaborations, this really is H&M's most high-profile project yet.

Check it out. Are you digging this Beyonce + H&M partnership? Moreover, would you have any idea this is an H&M commercial if we hadn't told you?

WATCH:

You've come a long way, Bey...

Close
Beyoncé's Style Evolution
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
--
Do you have a style story idea or tip? Email us at stylesubmissions@huffingtonpost.com. (PR pitches sent to this address will be ignored.)

Around the Web

FIRST LOOK AT BEYONCE'S H&M COMMERCIAL! - SuperGorge

First look at Beyoncé's H&M commercial “You Know You Love Me ...

Beyoncé in H&M Summer Collection - About H&M

H&M Commercial - Beyonce Photo Gallery | Paparazzi, Photoshoots ...

Exclusive: Beyoncé For H&M Full Campaign Unveiled - Vogue