Fresh off performing "Grown Woman" for the first time, Beyonce's back with another dose of new music, once again debuting material in a commercial. This time, it's H&M's turn.
"Standing on the Sun" hails from Beyonce's upcoming studio album, which has not yet received a release date from Mrs. Carter or Gwyneth Paltrow, who seems to know a lot about the record's progress. The video is the latest installment in Beyonce's campaign for the clothing store, having previously released beachside glamor shots to kick it off.
The "Standing on the Sun" video features a lot of, well, sun. Beyonce is again stationed at the beach, this time dancing in a blue bikini with the blue sky overhead and the blue water in the background. The video concludes by transitioning to a nighttime beach scene in which Bey dons a priestess-like headdress, further emphasizing her purported royalty.
Beyonce seems to be on a kick with releasing new material, despite the cryptic details surrounding her new album. At a Paris concert on her "Mrs. Carter Show" world tour Wednesday night, the singer performed "Grown Woman" -- the song featured in her Pepsi commercial earlier this month -- for the first time ever live. It marked the first new song Beyonce performed on the tour, which is in support of the new album but had not yet included any material from it.
Beyonce may presumably alter her setlist as the release date for the new album nears, considering a reportedly leaked lineup included both "Grown Woman" and "Standing on the Sun," as well as "Bow Down," which debuted last month.
Here's Beyonce's debut performance of "Grown Woman":