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Jonathan Ive Is Making Big Changes To The iPhone's Look And Feel

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Jonathan Ive is taking his new job as head of iOS design at Apple very seriously. So seriously, in fact, that it might cause a delay for the latest version of the operating system powering iPhones, iOS 7.

Ive took over the position of head of iOS design from Scott Forstall 6 months ago, and he's already started to change lot of what Forstall created. Engineers are rushing to finish iOS 7 by June to show it off at Apple's Worldwide Developers Conference, Bloomberg reported.

So what will the new iOS look like? Rumor has it that the new operating system will be simple and "flat." Anonymous sources from Apple told All Things D that iOS 7 will be "de-glitzed" and the design will get "a much-needed ‘de-Forstallization.’”

Forstall is one of the main people responsible for Apple's current look (see: faux leather, stitching, wood grains and bookshelves). Now that Ive is in charge, the iPhone may lose many of its glossier features.

Apple has been struggling lately, and a redesign might be exactly what it needs. Apple's profit fell 18 percent in the first quarter of 2013, and the company is likely to go almost whole year without a major new product. Some of that consternation has to do with Apple's much-criticized Maps application, which was rolled out with the latest major software update to the iPhone, iOS 6.

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