Body shapers? Body wraps?
In the fight against cellulite, those tactics are so over, according to a funny new commercial. The women in the ad have moved on to something else.
"Cellulite Confessions," a spot for Vichy's CelluDestock and Destock Stomach anti-cellulite creams conceived by creative firm Portal A, features women recounting their struggle to tame their so-called cottage cheese thighs.
The satire manages to squeeze in some laugh-out-loud moments. We don't want to spoil anything, but let's just say Spanx and its ilk don't exactly spark hubby's libido, the ad suggests. And if you've got a 4-year-old nephew with a vacuum cleaner, run.
For the price of $39.50 a tube, you can reduce cellulite on "hips, thighs and buttocks," the product copy promises.
Too bad laughing at a silly commercial can't iron out skin dimples. We'd all be cured by now.
How does Vichy's ad stack up against these?
Wonderbra's infamous advert.
Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
Sisley fashion brand.
Sean John's Unforgivable Woman fragrance.
Linford Christie stars in Kleenex's tissue advert.
BaF's anti-domestic violence ad.
Red Tape menswear fashion brand.
Controversial French anti-smoking advert,
QSOL service provider.
A German MacDonald's advert.
Miquita Oliver in Women's Aid advert.
Advert for Chicolate chocolate substitute.
Skin Burn, anti-smoking ad
Tipalet cigarette advert.
TG4 television program entitled 'Paisean Faisean'.
Skyy alcoholic drink.
Anti binge-drinking advert
Pitney-Bowes Postage Meter
Government anti-drug driving advert
Advert against verbal abuse
Benson & Hedges
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