05/07/2013 10:53 am ET

Food Marketers Use SpongeBob, Shrek to Bombard Latino Kids with Commercials

Getty Images/File

Bob Esponja—SpongeBob SquarePants—dances in his spurs as an announcer greets young viewers with a jaunty “Oye vaquero!”—Hello cowboys! Then he invites them, in Spanish, to the nearest Burger King.

In another Spanish-language commercial, Shrek characters emblazoned on McDonald’s promotional glasses come alive and hold a raucous house party, dazzling a family’s children—who no doubt will soon be begging their parents to take them to the golden arches.

Read more on Forbes

9 Latinos Who Have Played Famous Latinos