Google's video ads have always had a way of pulling at our heartstrings, and their newly released Mother's Day promo is no different.
Titled "Here's to the Moms," the piece is structured as a sweet Mother's Day letter (composed with Google products, of course), but it quickly transitions to a wide, upbeat celebration of moms around the world.
It isn't all misty-eyed mom homage, though: Google's campaign also points to the twitter hashtag #HeresToTheMoms, where the company hopes to gather users' videos, photos and other mom-related thank-you's.
And if you're looking for a more tangible way to celebrate your mom, don't hesitate to write or send an old-fashioned letter. That's probably what she wants anyway -- well, that and a nap.
WATCH the video, above. Other beautiful parenting ads, below: