05/07/2013 10:30 am ET Updated May 31, 2013

Sean Diddy Combs Encourages Kids To Stop Bullying In New WWE PSA, "Be A Star"


Sean “Diddy” Combs has extended his ongoing relationship with World Wrestling Entertainment, Inc. by becoming the brand’s ambassador for their new anti-bullying initiative, “Be a STAR” (Show Tolerance And Respect).

Beginning this week the three time Grammy Award-winner will appear in a PSA during WWE’s weekly TV programming in an effort to encourage kids to treat each other with respect and stand up to bullying.

"I'm thrilled to extend my partnership with WWE and align myself with their Be a STAR, anti-bullying initiative," he said in a press release. "Bullying is a very serious issue and needs to stop now."

Check out Diddy’s new PSA in the clip above.


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