BLACK VOICES
05/08/2013 03:43 pm ET

Lil Wayne And Other Rappers Run Afoul Of Propriety - NYTimes.com

In hip-hop, as in all things, you get what you pay for, even if you don’t read the fine print.

Three times in recent weeks large companies have learned this the hard way, severing ties with rappers they had previously happily paid to endorse their products: Reebok dropped Rick Ross over objectionable lyrics, and PepsiCo’s Mountain Dew did the same to Lil Wayne, just days after it had cut short an ad campaign it had worked on with Tyler, the Creator.

Read more on www.nytimes.com

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