Media and advertising are often unkind to women, but you get the best sense of how unkind when someone compiles several demeaning ads in one place.
The documentary "MissRepresentation" accomplished that in 2011, bringing media's objectification of women into stark relief through the sheer volume of images and footage it collected.
Now Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine, students at the University of Saskatchewan, have continued that work. They posted a video on YouTube that not only calls out ads that "would make even Pete Campbell blush," Julie Gerstein of The Frisky noted, but also asks, "How would ads look... if gender roles were reversed?" and restages the ads accordingly (watch above).
For Gerstein, the project's effect is limited. "When you attempt to replace female bodies with male bodies you don’t really objectify men in the same way," she wrote. "...the tropes of female body-as-prop are so well-worn, such a part of our cultural landscape, that simply changing up the bodies in the images isn’t enough ... Take a look at some of the video’s gender reversals. ... They’re funny. Because that’s how we culturally interpret a man in a 'woman’s role.' It’s comedy."
What do you think? Does the second half of the video make an impact, or is the idea of men in these positions so "ridiculous," as the video puts it, that the switch doesn't really say anything?
[h/t The Frisky]
Also on HuffPost:
Dr. Pepper Ten, "No Women Allowed"
"Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda," a man says as he runs through a jungle avoiding various mishaps. He successfully lands on an all-terrain vehicle and continues, "You can keep the romantic comedies and lady drinks. We're good."
Miller Lite, "Man Up!"
When a man asks for a light beer but doesn't care which one it is, the woman bartender gives him a beer and says, "Just take off your skirt and I'll give you a Miller Lite." As the man moves away embarrassed and wearing a skirt, a deep manly voice tells him to "man up!" Another "Man Up!" ad features a female bartender telling the man to "<a href="http://www.youtube.com/watch?v=bgA4JQQhZD4&feature=player_embedded" target="_hplink">put down his purse</a>."
Old Spice, "The Man Your Man Could Smell Like"
Ex-NFL player Isaiah Mustafa addresses women with boyfriends who "sadly, aren't him" because they smell like a woman.
L'Oreal Men Expert, "For Men (Not For Women)"
L'Oreal Men Expert is so exclusive to men that if the cream even touches a woman's face it turns her into a frog.
The E*TRADE Baby's girlfriend is mad at him for not calling but he tells her he was busy "diversifying his portfolio." His girlfriend, who apparently isn't interested in trading, gets confused by the trade jargon.
Dockers, "Wear The Pants"
The video features a group of men walking in a field in their underpants singing, "I wear no pants." The <a href="http://www.autostraddle.com/dockers-wear-the-pants-27069/" target="_hplink">ad poster</a> for "Wear The Pants" included phrases such as "Somewhere along the way, the world decided it no longer needed men," and, "but today, there are questions our genderless society has no answers for...We need men to put down the plastic fork, step away from the salad bar and unite the world from the tracks of complacency."
Nestle Yorkie, "It's Not For Girls"
In the video, a woman has to convince a store clerk that she is a man in order to buy a Yorkie bar. She passes every test but she gives away her identity when she can't resist a compliment. Andrew Harrison, who was Nestle's marketing director at the time, <a href="http://www.guardian.co.uk/media/2002/mar/27/advertising.marketingandpr" target="_hplink">spoke with <em>The Guardian</em> in 2002</a> about the ad campaign: "We felt that we needed to take a stand for the British bloke and reclaim some things in his life, starting with his chocolate."