Kellogg's has debuted two new Pop-Tarts flavors: peanut butter and frosted peanut butter. The "Gone Nutty" varieties, which both contain a peanut butter filling, pack a sugary punch -- the peanut butter flavor is topped with a sprinkling of sugar crystals and the frosted chocolate flavor features a frosted chocolate crust.
According to Foodbeast, this is the first time in 27 years that Pop-Tarts have been available in a peanut butter flavor -- peanut butter & jelly Pop-Tarts were discontinued in 1986.
Pop-Tarts is marketing the new flavor to teens and college-aged students. For example, according to the brand's Facebook page, the company "lost" a shipment on University of New Hampshire's campus:
Perhaps the new flavor will inspire future Carl's Jr. Pop-Tart ice cream sandwich combinations.
The "Gone Nutty" Pop-Tarts are now available in stores nationwide.