BUSINESS
05/15/2013 09:50 am ET Updated May 15, 2013

Pop-Tarts 'Gone Nutty' Debut In Peanut Butter, Frosted Chocolate Peanut Butter Flavors

Kellogg's has debuted two new Pop-Tarts flavors: peanut butter and frosted peanut butter. The "Gone Nutty" varieties, which both contain a peanut butter filling, pack a sugary punch -- the peanut butter flavor is topped with a sprinkling of sugar crystals and the frosted chocolate flavor features a frosted chocolate crust.

"Peanut butter has long been the most requested flavor by our fans," said Dick Podiak, director of marketing for Pop-Tarts, in a press release (peanut allergy increases be damned!).

According to Foodbeast, this is the first time in 27 years that Pop-Tarts have been available in a peanut butter flavor -- peanut butter & jelly Pop-Tarts were discontinued in 1986.

Pop-Tarts is marketing the new flavor to teens and college-aged students. For example, according to the brand's Facebook page, the company "lost" a shipment on University of New Hampshire's campus:

pop tarts

Perhaps the new flavor will inspire future Carl's Jr. Pop-Tart ice cream sandwich combinations.

The "Gone Nutty" Pop-Tarts are now available in stores nationwide.

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