NEW YORK -- Jennifer Lopez is the newly appointed chief creative officer of NUVOtv.

The versatile J-Lo was announced last fall as a creative partner with the English-language Latino network, but her role was solidified Wednesday as NUVOtv held its upfront for advertisers and prepared for a re-launch of its programming in July.

In an interview before the presentation, Lopez said about two years ago she was approached by NUVOtv to serve "probably more as the face of the network. But once we sat down and I started expressing my point of view about the programming and the network, it grew into something bigger."

She said that, with the support of her own production company, she will be involved in marketing, branding and program development.

"A network that reflects the modern Latino experience, but in English, must have the quality that everybody has," she said.

Lopez will also be the subject of a 90-minute biographical special, the network said.

Among new series announced will be "Gotta Dance," a behind-the-scenes look at the lives of professional dancers accompanying Lopez on a world concert tour.

Asked if her on-camera presence is likely to extend beyond those programs, she said yes – "if we find a great show that I would star in anyway. But I always want to do what's right for the network as opposed to using it as a vehicle for myself. That's not the point."

Lopez laughed when asked if she would consider returning to "American Idol," where she spent two seasons as judge on a panel that is currently in turmoil.

"I'm gonna perform there (Thursday) night," she replied. "I don't know what else is gonna happen."

Looking ahead to the July 18 debut of the NUVOtv programming slate, she said, "We've given it enough of a facelift to launch, but we know we have work ahead of us."

Other series announced include "Rodney's Joy," a reality show about Grammy Award-winning producer Rodney "Darkchild" Jerkins as he takes on a new client – his wife, Joy Enriquez – as well as "Mario Lopez: One on One," an interview show.

NUVOtv is available in 32 million homes.



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  • Mother Of Two

    Despite her high-profile split from hubby Marc Anthony (and in spite of her tremendously busy career), Jennifer has continued to be a hands-on mom to her 4-year-old twins, Max & Emme. "Every day... they just bring so much joy and happiness to your life, [and] they just bring you right back down to earth,' Lopez recently told <a href="" target="_hplink">People </a>Magazine. Talk about being a great role model for single <em>mamis</em> everywhere!

  • Pirate Extraordinaire

    On July 13th, J.Lo lent her voice to the character Shira, a badass pirate, in the successful animated movie "Ice Age: Continental Drift!" Fellow boricua actor John Leguizamo--who plays a sloth in the movie--said J.Lo's character beats him up...big time! "We don't beat J.Lo," he told <a href="" target="_hplink">The Huffington Post</a>. "We get beat by J.Lo. She's a badass pirate," he added.

  • Smells Like Success

    Last July, J.Lo appeared live on the Home Shopping Network (HSN) to promote the launch of her 17th fragrance, "Love & Light." After just six hours on the air, the singer sold tens of thousands of bottles--making her the highest selling Latina celeb in HSN history! And the good news doesn't end there. In February, La Lopez <a href="" target="_hplink">announced </a>she was launching her 18th fragrance, "Glowing," a scent she described as an "evolution" of her first fragrance, "Glow," which debuted in 2002.

  • "American Idol" Judge

    Up until last week when she abruptly quit, La Lopez was serving as the lead judge on TV's #1 show, "American Idol." We'll miss seeing her on the show, and we'll also miss seeing her<a href="" target="_hplink"> gorgeous outfits</a>!

  • Cover Girl

    Whether she's talking about her breakup with Marc Anthony on the cover of Vanity Fair, or dishing on motherhood on the cover of <a href="" target="_hplink">Redbook</a> Magazine, Jennifer Lopez continues to be in big demand on magazine covers. How could she not be? She's our queen!

  • Her Kohl's Line

    Last September, J.Lo released her clothing line at Kohl's department stores. The glamorous (but affordable) line includes faux fur, sequins and animal prints, all priced under $200.00. The fashion and lifestyle collection is still selling like hotcakes!

  • Ambassador for Gillette Venus

    One of Lopez's many jobs is to serve as the Global Ambassador for the Gilette-Venus Goddess Fund for Education. In addition to starring in commercials which show off her amazing legs, Lopez also helps Gillette raise funds, which will benefit the foundation, as well as her own Maribel Foundation.

  • Full-Time Fashionista

    Whether she's wearing a stunning dress to the Oscars, or dressing to the nines on <a href="" target="_hplink">every </a>episode of FOX's "American Idol," J.Lo takes fashion very seriously.

  • World Tour

    La Lopez is currently embarking on her first world tour with fellow Latino singer Enrique Iglesias. The stars will hit up the U.S., South America, Europe, and Asia this summer for a 60-date tour. J.Lo will also be hitting up Latin American countries including, Venezuela, Chile, and Argentina.

  • "What To Expect When You're Expecting"

    In May, La Lopez starred opposite Cameron Diaz in "What To Expect When You're Expecting," based on the bestselling pregnancy guide of the same name.

  • Producer

    Nine years after she played a Lesbian character in the movie "Gigli," Jennifer Lopez is developing an hour-long show for ABC Family about a lesbian couple with kids. The new series centers on a lesbian couple with kids (one biological son and adopted teen twins--one a boy, the other a girl), whose household is turned upside down when a wayward teenage girl moves in. Deadline reports that in addition to serving as the show's executive producer, J.Lo is also planning to guest star in the series.

  • Representing Puerto Rico!

    In the "American Idol" finale, Jennifer performed with<em> boricua</em> reggaeton duo Wisin & Yandel and the performance was so electrifying it sent <a href="" target="_hplink">hundreds</a> of Latinos into a frenzy on Twitter--including Dominican bachatero Prince Royce!

  • Her Greatest Hits

    As if she's not busy enough with her world tour, her movie career, her clothing line and her new perfume, La Lopez has decided that it's time to release a "Greatest Hits Album." According to MTV Tr3s, the new <a href="" target="_hplink">album</a> is expected to come out this summer!

  • T-Shirt Line

    La Lopez recently teamed up with web <a href="" target="_hplink">entrepreneurs </a>MJ Eng and Brian Lee, and fashion entrepreneurs Erica Zohar and Jeff Marine, to launch a new luxury t-shirt company, According to, the new venture will allow users to vote on a selection of eclectic limited edition t-shirts designed by various artists. The highest-rated tees will be sent to production labs right away, and will be sold for a minimum of $20 per t-shirt.

  • Can't Be Beat

    Given her many high-profile jobs, it's not surprising that Lopez topped Forbes' annual Celebrity 100 <a href="" target="_hplink">list </a>, which was released in May. Lopez beat out Lady Gaga, who claimed the title in 2011, and Oprah! According to Forbes, Lopez brought in $52 million in earnings over the past year. Yowza!

  • Partnering With TV Networks

    In September 2012, <a href="" target="_hplink">J. Lo joined forces with nuvoTV</a>, bringing all her know-how from as a Latina actress and producer for her company Nuyorican Productions to boost the network's Latino-oriented programming. "As an artist, businesswoman, producer and Latina, I'm passionate about seeing multicultural America on TV," <a href="" target="_hplink">Jennifer Lopez said yesterday in a press release.</a> "My partnership with nuvoTV reflects our mutual goal of creating top-quality entertainment and exciting stories that embrace the richness and beauty of Latin culture in America today."