There's definitely one person who's going to benefit from Yahoo's acquisition of Tumblr (besides Tumblr founder David Karp, who is, no doubt, currently bathing in hundred dollar bills). Wordpress CEO Matt Mullenweg wrote on Sunday that his publishing platform is seeing a huge spike in import traffic from Tumblr after rumors of the $1.1 billion deal started flying on Thursday.
He wrote that "normally we import 400-600 posts an hour from Tumblr." But during one hour on Sunday, sometime after it was leaked that both companies' boards approved the deal, Wordpress saw 72,000 imports.
However, Mullenweg cautions against reading too much into his numbers. "FWIW, I don’t think there will be any sort of exodus from Tumblr," he wrote in the comments on the post. "For most folks habits overcome internet-outrage."
Still, some Tumblr users are vocally unhappy about the acquisition. As much as they're complaining, the question remains whether or not a sizable number of Tumbloggers will actually abandon their quirky and beloved site. After Instagram changed its terms of service following its acquisition by Facebook, user uproar didn't curb the photo-sharing app's growth much at all.
But executives for both companies seem to realize that the deal may alienate Tumbloggers. In the official announcements, Yahoo CEO Marissa Mayer has promised "not to screw it up", vowing to let Tumblr operate independently as a separate business from Yahoo.