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05/22/2013 01:14 pm ET Updated Jul 22, 2013

Grownups Speak To Startups: We're Not Into Technology Just Because It's Cool

Alamy

SAN FRANCISCO -- Representatives from AARP and Geisinger Health System make no pretensions: They're not into technology just because it's cool.

While the 50+ population and doctors appear to be dissimilar markets, selling to either requires a deep understanding of customer needs rather than just a sense of having "the next big thing."

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