Jennifer Lopez Partners With Verizon To Launch Cell Phone Stores Aimed At Latinos

JLo Wants Latinos To Buy Her Cell Phones

Jennifer Lopez wants Latinos across the country to come to her when they need a cell phone or tablet so she has partnered with Verizon Wireless to create a new shopping experience designed to meet the needs of a rapidly expanding U.S. Hispanic market.

The Puerto Rican entertainer announced Wednesday that her newest business venture – named Viva Móvil by Jennifer – will offer cell phones, service plans and accessories through a national in-store and online shopping experience customized to the preferences of bilingual, bicultural U.S. Latinos.

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