IMPACT
05/30/2013 06:22 pm ET

Biggest Cause-Marketing Drives Raised $358 Million Last Year

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Charities raised more than $358-million last year from businesses that offered shoppers a chance to give at the checkout counter, according to a study released today.

The Cause Marketing Forum ranked 63 campaigns, focusing on those that raised more than $1-million last year from point-of-sale transactions. Most of the top 10 raised money for health-related causes.

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