Having a guy dunk over you and dig his sweaty crotch in your face is now a metaphor for what a cell phone contract feels like.
Boost Mobile's "Junk Dunk" online ad takes viewers to a pickup basketball game and makes its point with below-the-belt goofiness.
As the dunk is carried out, one player is left with a face full of privates and the dunker is left with a head full of wisdom about restrictive wireless deals.
"That's just nuts," he says.
A spokeswoman for the 180LA ad agency behind the spot told The Huffington Post the commercial is supposed to be "emblematic of how awful contract plans can be." It's part of a Boost Mobile campaign that will be rolling out this summer, she added.
The ad's YouTube copy reads: "We got a baller to tell the world how only Boost offers shrinking payments and no contracts."
We're not sure "shrinking" might be the best word to use in a spot featuring such a manly slam, but, like they say in hoops, no harm, no foul.