The moment has finally come, people: The Kardashian makeup line, aptly named Kardashian Beauty, has launched.
Kardashian Beauty's debut was a long time coming. The line was originally called Khroma Beauty, until the Kardashians got slapped with a lawsuit by a Florida-based brand Kroma Makeup (no "h"), owned by Lee Tillett Inc. Kroma Makeup insisted that the Kardashians' name was too similar and would step on its toes. After months of back and forth, the Kardashians were forced to rebrand and decided on the new name -- but we have to say, Kardashian Beauty seems like a pretty obvious choice to begin with.
To celebrate, Kourtney and Khloe attended the launch at ULTA Beauty in Huntington Beach last night. Unfortunately, the very-pregnant Kim was nowhere to be seen. After months of waiting, we're so excited that the legal drama is behind us, and we can't wait to get our hands on the product!
Since we missed Kim at the launch, some photos to tide us over: