Jenifer Willig knows a thing or two about what motivates consumers and companies. She made a career engaging consumers through advertising for nearly 15 years at agencies like M&C Saatchi NY and TBWA/Chiat/Day SF. Thriving on the diverse mix of clients and industries as well as the balance of creative with strategy and account management, Willig never anticipated leaving the field. Then she met Susan Smith Ellis, the CEO of Product (RED), the organization founded by Bono and Bobby Shriver to fight AIDS in Africa.
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