STYLE

One Direction Perfume Video: Boy Band Debuts 'Our Moment' Ad (WATCH)

06/14/2013 06:53 pm ET

Can't wait until the end of the summer to get a whiff of 1D's new fragrance? Here's a little something to hold you over.

Harry, Niall, Zayn, Louis and Liam just dropped a new short video tied to their perfume, "Our Moment." Shot in black and white, the boys pose and take photos in a studio. Louis juggles the bottle in the air at the end and (spoiler alert!) Niall catches it before it hits the ground. Watch above.

"We wanted to show fans what we like, smell-wise, on girls," Niall explained at the launch party.

Apparently, the scent is "vibrant and playful fruity floral that reflects the essence of 1D."

For Directioners eager for a spritz, the perfume will be available starting August 25.

Also on HuffPost:

One Direction In 2013
Suggest a correction
Comments

CONVERSATIONS