Can't wait until the end of the summer to get a whiff of 1D's new fragrance? Here's a little something to hold you over.
Harry, Niall, Zayn, Louis and Liam just dropped a new short video tied to their perfume, "Our Moment." Shot in black and white, the boys pose and take photos in a studio. Louis juggles the bottle in the air at the end and (spoiler alert!) Niall catches it before it hits the ground. Watch above.
"We wanted to show fans what we like, smell-wise, on girls," Niall explained at the launch party.
Apparently, the scent is "vibrant and playful fruity floral that reflects the essence of 1D."
For Directioners eager for a spritz, the perfume will be available starting August 25.
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On June 6 in London, One Direction revealed their new fragrance for women, Our Moment. The perfume is named after "Moments," a song off their 2011 album "Up All Night." The official 1D Twitter account <a href="https://twitter.com/onedirection/status/342705333589917696" target="_blank">posted</a> this goofy video of Niall being singing and playing around with a bottle of the new fragrance. "We worked hard to get it smelling just right," the band member <a href="https://twitter.com/NiallOfficial" target="_blank">tweeted</a>.
Even though the school year is wrapping up, the band is already gearing up for the fall with their very own <a href="http://www.huffingtonpost.com/2013/06/01/one-direction-school-supplies_n_3372015.html" target="_hplink">line of school supplies</a>, focused on the theme of anti-bullying. The supplies include everything from notebooks to nail polish.
Earlier in May, we learned about One Direction's official <a href="http://www.huffingtonpost.com/2013/05/22/one-direction-announces-n_n_3321813.html" target="_blank">book</a> project, <em>One Direction: Where We Are: Our Band, Our Story</em>. The band announced the title and cover art on <a href="https://twitter.com/onedirection/status/336880024936407041" target="_blank">Twitter</a> and according to <a href="http://www.harpercollinschildrens.com/feature/onedirection/" target="_blank">HarperCollins,</a> the book will detail 1D's "journey over the last year and a half." Keep your eyes peeled for its release, which is supposed to happen on August 27.
In April, Louis Tomlinson told the <a href="http://www.dailystar.co.uk/rehab/view/311558/One-Direction-working-on-new-album/" target="_blank">U.K.'s Daily Star Sunday</a> that 1D plans on releasing their third album by December 2013. Even though their <a href="http://www.huffingtonpost.com/2013/04/28/one-direction-recording-n_n_3175555.html" target="_blank">schedules</a> are so busy, they've apparently been recording on the road to get the album together in time.
Back in May, One Direction <a href="http://www.huffingtonpost.co.uk/2013/05/16/one-direction-big-announcement-where-we-are-tour-2014_n_3284795.html" target="_blank">announced</a> their upcoming "Where We Are" tour isn't going to be like their concerts in the past. The band is headed to the big leagues in 2014, by embarking on a world stadium tour. In a press conference for the announcement, Harry <a href="http://www.huffingtonpost.co.uk/2013/05/16/one-direction-big-announcement-where-we-are-tour-2014_n_3284795.html" target="_blank">said</a>, "It's important the fans and everyone who comes to see the show know it's going to be much bigger and new songs. A completely different tour."
Sony is making a 3-D film about the boy band called "This Is Us," which Niall <a href="http://www.huffingtonpost.com/2012/11/13/one-direction-3d-movie-bo_n_2122246.html#slide=1752503" target="_blank">said</a> is due out on August 30. The film is apparently similar to other concert movies like Justin Bieber's "Never Say Never" and Katy Perry's "Part of Me." Fans will have a behind-the-scenes look at all-things One Direction and get to know their favorite band members better on the big screen.
1D World Stores
The band is continuing to open up more 1D World <a href="http://www.onedirectionstore.com/1D-World/" target="_blank">stores</a> that only sell One Direction-related merchandise. Fans around the world line up to buy T-shirts that read "Future Mrs. Styles" and phone cases with their favorite band members on the back. "I cried like 50,000 times and I was just emotionally unstable so many times, one Directioner named Cindy Segura told <a href="http://www.myfoxphoenix.com/story/22290239/2013/05/18/get-all-things-one-direction-at-1d-world" target="_blank">MyFoxPhoenix</a> when a 1D World opened in Arizona. "I can't even talk right now."