Ben & Jerry's may not have been born in San Francisco, but sure got it here as fast as it could.
From its perch on the iconic corner of Haight and Ashbury streets, the Vermont-based ice creamery is celebrating its place in the city with the creation of a San Francisco ice cream flavor, featuring ingredients determined by a combination of votes acquired by only-in-SF activities.
For example, every time someone in San Francisco uses Foursqure to check in at a start-up office, a vote is cast for the city's very own TCHO chocolate. Every time someone checks in at a food truck, a vote is registered for peppermint. The number of fixed gear versus freewheel bikes seen riding through the Mission will determine if the flavor contains coffee or cinnamon.
Sadly, the true flavors of San Francisco—weed, kombucha and the faint odor of human urine—were nowhere on the list. Also, a true San Francisco ice cream would need to cost $6 for a small cup and you'd have to wait in a hour-long line full of hipsters to get it.
The project is part of the company's City Churned campaign, which is holding similar competitions in New York, Portland, Seattle and Washington, D.C..
The winning flavor will be revealed at a community event on July 13, where it will be available for one day only.