POLITICS
06/17/2013 09:52 am ET Updated Jun 17, 2013

OFA Launches Obamacare Ad Campaign

Organizing for Action is launching a seven-figure ad campaign promoting Obamacare, as the administration works to convince more Americans to sign up for health care under the president's signature law.

"Americans are already seeing the benefits," says the narrator in the new spot, which is the first in a series of ads that will air on the Affordable Care Act. It touts more wellness visits for seniors, rebates from health insurance companies and tax credits for small businesses.

"Better coverage and lower costs, that's what Obamacare means for them," adds the narrator.

OFA announced in a press release on Monday that it will also be kicking off "a parallel education effort on the ground in the coming weeks" with the help of more than 800 summer fellows.

Some of Obamacare's provisions are already in place -- such as the one that allows young people to stay on their parents' health insurance longer. But the administration is working to educate the public in advance of Oct. 1, when the rest of Americans can begin shopping for 2014 health benefits on state exchanges established under the law.

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