IMPACT
06/17/2013 02:45 pm ET

Richard Branson On Social Entrepreneurship

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Entrepreneurship isn't about selling things -- it's about finding innovative ways to improve people's lives. Until recently, most people in business focused on products and services that would appeal to consumers, and this resulted in the creation of many great companies and a lot of jobs. But attitudes are changing. A new generation of entrepreneurs is using approaches from the commercial world and employing technology to tackle social and environmental problems -- these areas used to be the exclusive territory of government agencies and charitable organizations.

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