Dondeena Bradley, PepsiCo VP, Discusses Women's Protein Drink, Wello

06/18/2013 10:46 am ET | Updated Jun 18, 2013

A VP at PepsiCo is trying to start a national conversation about women's health and wellness.

Dondeena Bradley, who has a PhD in Foods and Nutrition and worked in medical food development before coming to Pepsi in 2007, is launching a new protein drink for women called Wello. According to an interview with Well+Good, Bradley sees this initiative as part of a larger conversation about women's wellness.

“I think of the beverage just as an invitation for women to come into a conversation about unleashing their well-being, and then connect to each other,” she told Lisa Elaine Held.

It's unclear how a drink will achieve this goal, but Bradley assured Held that the venture is "not a marketing scheme."

Carrie Murphy of the Grindstone commented, "It’s refreshing to see a woman who brings her personal convictions into her work life."

We wholeheartedly agree.

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