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Rihanna Passes Justin Bieber As YouTube's Most Viewed Artist

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Justin Beiber used to be the king of YouTube, but a new queen has taken over. Rihanna recently passed Bieber in total video views, with 3.784 billion views across her 77 videos, outclassing Biebers 79 clips.

Those numbers are from the singers' respective official VEVO pages on YouTube, Billboard notes. Rihanna also edges out Bieber in YouTube subscribers (8.73 million to 3.7 million) and Facebook likes (72.3 million to 54.3 million).

Where Bieber continues to reign supreme, however, is Twitter. The teen idol has over 40 million followers, putting him ahead of even Lady Gaga, who was in the lead on the social networking platform for some time.

What can account for Rihanna's global dominance? For one, the singer appeals to a wider demographic of listeners, including urban audiences and an older fan base than Bieber has been able to tap into. Bieber's latest efforts, particularly 2012's "Believe," see the 19-year-old doing his best to acquire older fans without alienating his teen and young adult base, but the jury's still out on just how successful these efforts have been.

One artist who doesn't care much for the YouTube ratrace is Kanye West, who recently took issue with the site's "ugly" player. He also didn't like that related artists were shown without the approval of the primary performer. C'est la vie.

For more, including who else is highly ranked on YouTube, head over to Billboard.

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