Kim Kardashian and Kanye West are certainly in for a new life direction with the birth of their first child -- and that direction seems to be North West.

According to reports from TMZ, which were later confirmed by People, the pair have named their baby girl North. Though rumors of the directional name surfaced in March, they were swiftly denied by Kardashian.

An inside source confirmed the baby name news to People while TMZ got a hold of the newborn's Cedars-Sinai hospital birth certificate, which allegedly bears the name North West.

Still no confirmation from the happy couple.

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