Three years after "Body Talk" was released, Robyn is back to continue the album's cool streak. She's released a conceptual video for "U Should Know Better," her collaboration with Snoop Dogg.
Neither Robyn nor Snoop actually appears in the video, replaced instead by youthful, cross-gender versions of themselves. Robyn is played by a young bleach-blond boy, while Snoop appears as a tall teenage girl with braids. The only glimpses of the actual artists come in doll form as the doppelgangers horse around.
Robyn, who's been teasing the premiere for several days, took to Twitter on Friday to announce the video's arrival:
In a parallel universe Snoop and Robyn ride or die in a Volvo. From Decida and I to you with love heres the new video http://t.co/CG79bdntGI
— Robyn (@robynkonichiwa) June 21, 2013
Robyn herself conceptualized the video with Decida, her longtime stylist and choreographer who was also responsible for the moves seen in "Dancing On My Own." The song's age shows in the fact that it features Snoop Dogg instad of Snoop Lion, a transition that didn't occur until July 2012. Robyn said she wanted to release the video because "the song is still banging and we had too much fun with this video idea to just sit on it."
Decida wrote a press release to accompany the release, saying:
Hopefully the "U Should Know Better" video sparks some laughs, but also thoughts on what identity really is. Would you be the same person in another context? Does society have certain expectations of a person based on class, gender, colour, sexual orientation, religious beliefs and cultural background? How much do these expectations then affect your so called self? I kind of like the idea that we grow up in a transnational pop cultural mosh pit were you can choose who you want to be instead. All of this is what our 2FACED1 project is about, to know identity is dependent on context and therefore is something fluid.
Watch the "U Should Know Better" video above, and check out a behind-the-scenes clip here:
CORRECTION: An earlier version of this article incorrectly identified the name of Robyn's song.