SPORTS
06/24/2013 06:44 pm ET

What Happens To The Losing Team's Championship Shirts?

AP

After a Big Game in any sport, fans and players are going to be clamoring for commemorative merchandise, often just minutes after the game ends. To meet this demand and cash in on the wallet-loosening "We’re #1" euphoria, manufacturers and retailers produce and stock two sets of t-shirts, hats and other merchandise, declaring each team the champ.

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