This probably caught the attention of tourists and townies in one of Michigan's small beach communities: a gaggle of Colts cheerleaders descending on the city this month to shoot their annual calendar.

The 16 cheerleaders headed north to Lake Michigan after seeing a billboard toting Saugatuck's beaches, according to a video from USA Today.

The cheerleaders also received free lodging at a hotel. According to MLive, the group shot photos at Oval Beach and docks and piers.

"I want them to look at the cheerleaders," Saugatuck-Douglas Visitors Bureau Executive Director Felicia Fairchild said in the video. "But then I want them to look at the scenery and say, 'hey, that would be a great place to visit.'"

Are the calm, Lake Michigan waters, sandy beaches and sunsets just as mesmerizing as these cheerleaders? Fairchild might say so, but decide for yourself with the gallery of outtakes from the shoot below, provided by the Colts and Colts.com.

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  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.

  • The Indianapolis Colts cheerleaders shoot their 2014 swimsuit calendar in Saugatuck, Mich., after seeing a billboard advertising the western city's scenery and Lake Michigan beaches. Photos courtesy of the Indianapolis Colts via <a href="http://www.colts.com/" target="_blank">Colts.com</a> -- see more photos <a href="http://www.colts.com/cheerleaders/cheerleader-photos.html" target="_blank">here</a>.