Grey Poupon has jumped on the Pride bandwagon. The mustard brand, owned by Kraft, recently released this image on their Facebook page:
The caption reads: "June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season."
At the time of this writing there were almost 8,000 likes on the image and over 450 comments discussing the picture on Facebook.
A simple, but bold image for a brand that has been mostly under the radar since their popular commercials from the '80s.
The Pride ad comes on the heels of another new campaign which sees the mustard maker re-emerging in the condiment arena.
Another popular brand, Oreo, also owned by Kraft, experienced its share of love and backlash for their Pride cookie ad last year, which featured famed treat filled with rainbow creme, and proved so popular a campaign was started to get Pride Oreos on store shelves.
Do you think this photo is a good step for Grey Poupon or should've they just stuck to mustard? Let us know your thoughts in the comments section!