When it comes to running for governor of Illinois, state Senator Bill Brady hopes three is the magic number.
Wednesday, the Bloomington-based Republican formally launched his third bid for governor, entering a crowded GOP ballot that already includes businessman Bruce Rauner, state Senator Kirk Dillard and Illinois State Treasurer Dan Rutherford.
"It’s time to finish the job we started four years ago," Brady, 52, said according to the Tribune during his announcement in Chicago.
Illinois voters have already twice rejected Brady's bid for the state's highest office, but Brady told the Sun-Times that only bolsters his standing because he's a now-familiar face.
“In a big state like Illinois, running ads doesn’t make people comfortable with you,” Brady said. “History and time makes people comfortable with you.”
Despite his experience in the gubernatorial race, Brady is far from the current party favorite: the Sun-Times reports Rutherford leads the GOP side in polls, while the personally wealthy Rauner already has a superior war chest of $1.3 million to Brady's $200,000.
NBC Chicago's Ward Room had a particularly scathing take on the two-time loser, dubbing the senator "Bradysaurus," the "prairie dinosaur whose ideas were a half-century out of date in 2010."
"Not many Republicans could have lost to Pat Quinn in 2010. But with his opposition to abortion rights, gay rights, animal rights, labor union, combined with his disdain for Illinois’s largest city, Brady pulled it off."
Political experts told the Associated Press Brady's stances alienated voters in Cook and collar counties, but Brady himself attributes his narrow 2010 loss to Quinn — by a margin of less than 1 percent — to voters simply being more familiar with the now-governor.
Brady's latest run has been months in the making; just a day after the Nov. 6 election last year, a Bill Brady for Governor website went live.
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William M. Daley
The former Chief of Staff for President Obama Bill Daley (and brother to former Chicago mayor Richard Daley) earlier said a 2014 run was <a href="http://www.huffingtonpost.com/kyle-hillman/illinois-election-results_b_2093595.html">a possibility. </a> <a href="http://capitolfax.com/2013/01/22/lisa-madigan-more-than-just-hints-at-gubernatorial-bid/">Daley confirmed in Jan. 2013 to Capitol Fax that Former President Bill Clinton has encouraged him to run. </a> As of Sept. 16, however, Daley announced he was dropping his bid.
Gov. Pat Quinn
Despite mounting economic woes for Illinois coupled with a <a href="http://articles.chicagotribune.com/2012-09-08/news/ct-met-illinois-democrats-2014-20120908_1_pat-quinn-dan-hynes-pension-payments">tumbling approval rating from the state's unions</a>, Quinn is <a href="http://www.cinewsnow.com/news/local/2014-Governer-race-speculation-begins-178032101.html">considered likely to run again</a> in 2014.
Illinois Treasurer Dan Rutherford
On running for governor in 2014, Treasurer Dan Rutherford <a href="http://www.cinewsnow.com/news/local/2014-Governer-race-speculation-begins-178032101.html">didn't <em>quite</em> dodge the question</a>: "Let me just say bluntly it's an option that's out there." In June, <a href="http://www.upi.com/Top_News/US/2013/06/02/Republican-Dan-Rutherford-says-he-will-run-for-governor-of-Illinois/UPI-81001370207168/" target="_blank">Rutherford confirmed he would seek the GOP nomination for governor. </a>
Republican State Senator Kirk Dillard
Dillard <a href="http://www.nbcchicago.com/blogs/ward-room/illinois-governor-2014-kirk-dillard-177938001.html">announced Nov. 8</a> his plans to run for governor in 2014. Dillard narrowly lost the 2010 Gubernatorial Primary to Republican Sen. Bill Brady.
Republican State Senator Matt Murphy
Matt Murphy told an NBC affiliate in Peoria, Ill., <a href="http://www.cinewsnow.com/news/local/2014-Governer-race-speculation-begins-178032101.html">"If there's an interest in me running, I'm interested in helping the state turnaround."</a>
Attorney General Lisa Madigan
Madigan's name had been bandied about as a possible gubernatorial candidate in 2014, but she announced on July 15 that she will not be running for governor, citing the conflict of interest with her father that would result were she elected. In January of 2011, <a href="http://abclocal.go.com/wls/story?section=news/politics&id=8961303">Madigan may have tipped her hand more strongly to on running when she told ABC Chicago</a>, "I think there's a lot of people who are considering what they want to do in the future and if they can be of greater service to the people of the state. I am among those people,"
Republican State Senator Dan Duffy
Dan Duffy is among the politicians wonks are <a href="http://www.cinewsnow.com/news/local/2014-Governer-race-speculation-begins-178032101.html">speculating could run for governor</a> in 2014.
Republican State Senator Bill Brady
Though Brady lost the race for governor in 2010 to Pat Quinn, he <a href="http://www.chicagotribune.com/news/politics/clout/chi-republican-brady-launches-third-try-for-illinois-governor-20130626,0,1104704.story" target="_blank">announced June 26 in Chicago he would run again in 2014. </a> The day after the Nov. 6 election, a <a href="http://www.bradyforillinois.com/">Bill Brady for Governor</a> website went live.
Republican Congressman Aaron Schock
It's an <a href="http://hotlineoncall.nationaljournal.com/archives/2012/11/schock-explorin.php">"open secret"</a> among many in the GOP that the two-term congressman from Peoria, Ill. wants to become the youngest governor in the state's history. In April, however, <a href="http://www.huffingtonpost.com/2013/04/26/aaron-schock-governor-rum_n_3170166.html" target="_blank">the young congressman said he would not seek the governorship in the upcoming election cycle. </a>
The recently-retired <a href="http://www.gtcr.com/">private equity executive</a> has had his name floated as a potential Republican gubernatorial candidate. <a href="http://www.sj-r.com/opinions/x1665862994/Bernard-Schoenburg-Schock-Rauner-already-at-odds-in-possible-governor-race?zc_p=0">Rauner may have made his gubernatorial intentions known to potential competition, Ill. Rep Aaron Schock. </a> Schock told Bernard Schoenburg of the State Journal Register he was "taken aback” when Rauner said he was seriously considering a run of his own for the office. On June 5, Rauner made his campaign official and released the news via Twitter.
Democratic State's Attorney Chris Kennedy
Kennedy hasn't said he would run for governor in 2014--yet--but<a href="http://www.huffingtonpost.com/kyle-hillman/illinois-election-results_b_2093595.html"> his name has come up</a> as a possible entry into the race.
Tio Hardiman, a community activist and ex-director of CeaseFire Illinois, announced his plan to run for governor in mid-August.