BLACK VOICES
06/27/2013 04:05 pm ET Updated Jul 01, 2013

Diddy Reveals His Secret To Disrupting The Entertainment Industry: Notable/Quotable

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For me, I think the truth is disruptive. When you sit in these rooms and seminars that we can listen to live, but deep down inside we know the truth. We know who we are. We know when Kanye is saying “I Am A God” we know what he means, we know what the f**k he means and that sh*t is disruptive. That we would have that self pride. Not even comparing ourselves to “God” and being blasphemous. We know metaphorically what that means and the truth scares people. Standing behind the truth the way hip-hop did in the ‘80s and again in the ‘90s, it was the thing that was the most threatening. It was so honest and so truthful and I think that kind of disruptiveness, even going back to that Jay-Z commercial, that sh*t was disruptive. It was three minutes; I thought that shit was 10 minutes! A 10-minute commercial at halftime with some young black millionaires, that’s disruptive.

Music mogul, Sean “Diddy” Combs opens up Jay-Z and Kanye West’s recent influence on pop culture. (VIBE)

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